I founded Spotless with Sneha Mishra and Renee Bhathal because of our shared passion for skincare and our mutual difficulty in finding the accurate products that target specific skin concerns and struggles. I managed the entire UI/UX for iOS. This project consisted of diving deeply into skin issues, user research, machine learning, marketing, iOS design guidelines, front-end development and usability testing. The majority of my time was spent on ideating with Sneha and Renee, the engineers, about potential features, focusing on building a minimum viable product for early adopters.
Research
Interaction design
Visual design & branding
Marketing
Product thinking
Understanding the idea.
About
Spotless is about unlocking the skin's best potential. Scan, analyze, and uncover your personalized skincare routine effortlessly. Personal product recommendations are made based on skin concerns using AI. Then create goals and unlock exciting rewards to keep the pathway to clear skin engaging and motivating. Join a thriving community, delve into expert insights, and hop on your journey to healthier, glowing skin. Skincare just got a whole lot easier!
Design Challange
How can we improve skincare guidance and product selection to help individuals better manage their skin conditions in the face of confusion, caused by misinformation and a lack of accessible resources?
Project tags
Skincare
Facial Analysis
Recommendations
Dermatology
Community
1
Product Manager
1
Product Designer
3
S.
Asking the right questions.
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Research Goals
Initially, our own skincare challenges sparked the idea. Recognizing the need for a diverse perspective, we expanded our research beyond our age group. Skin concerns vary widely, and that motivated us to delve into the experiences of different persona types. This approach would inform the development of a more comprehensive skincare solution. Our research was focused on three distinct areas of inquiry:
Question Areas
When doing user interviews, we began to identify a lot of patterns in people’s answers. We quickly realized that keeping questions vague was not the answer, so we decided to sit down and get focused about the problem areas that were related to finding and applying products, and gathering advice. Doing this helped frame the conversation when asking potential users how they went about finding skincare solutions.
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90%
Have trouble finding products
Most people have trouble finding suitable products that work for them, even after researching and patch testing.
75%
Can’t find credible sources
Unverified sources such as Youtube, Reddit, social media, and forums are the most common places people go to.
60%
Don’t know how to apply products
While some people follow the manufacturer's instructions or what they read online, most people still confuse themselves, even when it comes to the order of applying.
85%
Switch products if no results
Buying products that show no results or worsen the condition often end up being replaced. This cycle repeats itself, leading to wasted money and inefficient results.
Synthesizing user research.
Kristen Rose
Determined | Student | Planner
Age: 16
Occupation: Student
Status: Single
Location: Toronto, ON
Pain Points:
Balancing school with a skincare routine and product research is frustrating, especially because of the ineffective solutions. I usually wear makeup to hide my acne, but it’s not a permanent fix.
Goals:
I would love to be able to find products quick and easily, that do the right job, without wasting too much time, so I can focus on other things, like school, and talk to others in the same position I am, about products and routines.
Sonia Verma
Practical | Owner | Caring
Age: 49
Occupation: Restaurant owner
Status: Married
Location: Ottawa, ON
Finding good skincare advice is tough. With the restaurant keeping me busy, I rely on what I see on Facebook to choose products. But none seem to help with my hyperpigmentation and fine lines.
It would be great to have a single reliable source, that’s quick and easy, where I could find skincare advice suited for my skin concerns and busy restaurant schedule.
Daniel Lewis
Age: 25
Occupation: Project Manager
Status: In a relationship
Location: Victoria, BC
Pain Points:
I struggle to navigate the overwhelming amount of information and conflicting advice about skincare. As a project manager, I'm used to organizing complex tasks, but when it comes to skincare, I feel lost in the sea of products.
Goals:
I aim to streamline my skincare routine to something simple and effective, that targets my hyperpigmentation, allowing me to focus on my career, and other activities.
Feature prioritization.
S.
_____ USER FLOW
Low-fidelity prototypes.
S.
On the iOS application, all the essential features are directly listed, from events, daily snapshot, reminders, and facts. Access the routine in one click.
Add AI recommended products, or manually search for them and build a routine. Find out how to apply them, reanalyze skin, and common mistakes to avoid.
Find the details about particular products like reviews, addressed concerns, compare products, and get a skin matching analysis.
ARTICLES 03
GET EDUCATED
_____ KEY FINDINGS
Measuring success.
What we did well
Reflecting on our work, one of the things we did exceptionally well was maintaining a consistent and user-focused approach. Our team's dedication to understanding and solving real skincare concerns was evident in every aspect of the process. We stayed committed to our weekly goals, ensuring that every team member was accountable and motivated. This consistent effort allowed us to make significant progress and adapt quickly to user feedback, which was crucial for the development of a product that truly resonates with our audience.
What I would do differently
If I were to do things differently, I'd focus even more on early and frequent user testing. While we did engage with users, accelerating this feedback loop could have provided even richer insights, helping us iterate more effectively. Additionally, I'd allocate more time for learning and experimenting with AI, as this is a core part of our product and there's always more to discover in such a rapidly evolving field.
_____ OUR SUPPORTERS
Key Partnerships.
Spotless Algorithms. 60 Baffin Place, U5, Waterloo, ON N2V 1Z7.
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